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Move Over ChatGPT—Here Comes GT-4
It seemed like only a short time ago when ChatGPT, a cutting-edge artificial intelligence chatbot, was everywhere in the news. (Oh, wait, it was only a short time ago.) On the heels of this...
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Four Ways to Boost Team Knowledge Sharing
We’ve all heard the adage: “Knowledge is power.” The more knowledge that is shared constructively among the team members of an organization, the more powerful and successful it will be. Here then are...
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Short-Form Video: The Next Level in Search
Everyone searches Google to find answers to questions or get information. Everyone has also either liked, followed, and engaged with short-form videos on one or more social media platforms. Can you...
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A Look at Lemon8
Have you heard about Lemon8? It is the latest social media app that has broken through in the United States—in a big way. There are some interesting—and some might say ironic—facts about Lemon8, but...
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Clash of the AI Titans
Although we are at the “one-third point” of 2023, this year could go down in history as the most memorable—and maybe controversial—where advances in technology came fast and furious. Where artificial...
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User Experience: How Does Your Website Feel?
UX (which stands for “user experience”) is more than a set of standards to apply to building and deploying websites, apps, or other environments through the use of digital user interfaces. It is an...
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Checkpoints Pointing to Success in Marketing
Everyone has heard—if not asked—the question: “What is the secret to success?” The reality, of course, is that a number of factors beyond our control contribute to whether or not a goal is successful....
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Why Does EGC Run on EOS®?
EGC has just returned from the EOS® Worldwide Conference, where we learned a lot. Find out more about EOS, and why it is so worthwhile in business operations.
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Eye-Opening Announcements at Google’s I/O Conference
At Google's highly anticipated annual I/O conference, CEO Sundar Pichai set the tone by emphasizing the company's commitment to a bold and responsible approach to AI. Proudly labeling itself as the...
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Is the Clock Ticking on the Future of TikTok?
Marketers, business owners, and brand reps who promote their goods and services on social media—which is to say, the majority—are concerned about the possibility of a nationwide ban of that most...
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Twitter Users are Flocking to Bluesky
Picture that icon of the little bluebird that represents Twitter. Now imagine a whole flock of these icons migrating from that social media site to a relatively new platform named Bluesky. And that is...
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Is Scandoval the New Super Bowl?
Discover how EGC is leveraging big reality TV moments for client impact…
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LinkedIn Links with AI to Create an Amazing Resource
Have you heard about LinkedIn’s relatively new collaborator? It is an artificial intelligence (AI)-powered program named, fittingly, “Collaborative Articles,” and its goal is to promote content from...
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G4 Migration Deadline is Around the Corner
In just over one month, Google Analytics 4 (GA4) will replace Universal Analytics (UA)—forever. Many have made the transition, even if it meant kicking and screaming doing so. If you are still in the...
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Three Basic Benefits of AI in Marketing
EGC focuses on three benefits of artificial intelligence (AI) that should help put any fears you might have to rest.
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The Powerful Context of Contextual Advertising
Marketers who were used to reaching—or trying to reach—new customers via third-party tracking (a.k.a. “cookies”) are finding it challenging to adapt. How can the brands they represent gain visibility?...
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How Generation Z Gets Tuned In…
How will history remember Generation Z? The influence of this youthful audience—who are passionate and uncompromising about the value of authenticity in their purchases—is making an impact on every...
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Will Apple’s Vision Pro Change Marketing?
Apple recently launched its latest innovation, named Vision Pro. Why has this seemingly sophisticated goggle headset—which, aside from being created by an iconic brand name—been greeted with so much...
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How Financial Institutions Can Use Influencers to Expand Their Reach
Several weeks ago, EGC promoted an influencer campaign for a client which has proven to be very successful. How successful?
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PR Can Take Your Branding Far
We’ve all heard the expression: “Word of mouth is the best form of advertising.” Have you ever considered that this expression might well have been the foundation of public relations? Let’s take a look...
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Meta’s Reels are Moving Onward, Upward, and Beyond
Meta is taking its Reels feature to new heights and going in new directions. Business owners and marketers, take note: These new developments will be beneficial for boosting promotion and visibility.
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Seeing What’s Up with Spotify
There’s always something to listen to on Spotify. And this platform may soon have something to see. Yes, this popular audio site may possibly branch out into including video content. What will this...
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Importance of Video and Social Media in College Admissions Marketing
College student recruitment has been forever changed by the emergence of online video and YouTube. From the student’s perspective, video is a vital way to showcase college campuses, academic programs,...
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Meta’s Threads Are Taking Hold on Social Media
Late Wednesday evening Meta launched Threads, Meta’s answer to Twitter. In the short time since its launch, millions of users have signed up and it is currently the top free download on the Apple “App”...
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Take a Good Look at What YouTube Can Do for Your Campaigns
Most brands and businesses have online video visibility. They promote themselves on Instagram Reels, TikTok, or some other social media site. These are worthy sites, but what about YouTube? You know:...
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Influencer Marketing is More Influential Than Ever
If you are not currently using influencers as a way to make your brand’s presence known, now is the time to add it to your marketing strategy. Here’s why…
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The Barbie Phenomenon
Unless you’ve tuned out from all media—print, broadcast, and social media—you know that the Barbie doll is everywhere, thanks to the release of a blockbuster movie from Warner Brothers. Yes, the movie...
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Twitter’s Iconic Bird Logo Moved Out by “X”
Just when you thought you’d read, heard, or seen all you could about the ups, downs, and changes to Twitter—something else happens. The Twitter birdie has taken flight to be replaced by an “X” symbol....
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TikTok Turns Up the Transparency
TikTok has launched two supplements that will make the lives of marketers much easier: the Commercial Content Library and Commercial Content API. If you use this platform to promote your brand, read on….
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Small-to-Midsize Businesses and AI
Artificial intelligence (AI) continues to be adopted and applied everywhere to every kind of business. The general belief is that businesses that don’t make this transition will lose out in the long...
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Out-of-Home Advertising is Outrunning Expectations
Noticed any attention-grabbing ads lately? Specifically, have you noticed ads that are on display when you’ve been driving, walking, or waiting for a bus, among other places? If recent findings are any...
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Social Media as Search Engine
When we hear or read the term “search,” Google instantly comes to mind. Lately, artificial intelligence innovations such as ChatGPT might also pop up in our thoughts. It seems that another famous...
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Tune in to Changes on YouTube
Are you using YouTube to promote your brand? Good for you if “yes.” Are you aware of changes that either are—or will—impact marketing efforts on this site? Take a break and find out what you need to...
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What’s the Story with Stories on Social Media?
Once upon a time—and to this very day—advertisements promoted anything from sales at stores to popular rock groups that played at neighborhood arenas. These ads often had taglines that read: “One Day...
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Get Ready for a Boom in Global Ad Spend
Whenever a dramatic shift in worldwide events takes place there is corresponding impact to any number of industries. The current exception to this rule is advertising; specifically global advertising....
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Retail Media and the Revolution of Video Ads
It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message...
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Taylor Swift and Spontaneous Marketing Magic
A few days ago, Taylor Swift—you know, the popular singer—showed up to watch her rumored boyfriend—Travis Kelce, tight end for the Kansas City Chiefs—play football. Since then, there’s been a ripple...
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A Cautionary Tale of AI
The artificial intelligence (AI) boom continues to revolutionize countless industries. In the advertising and marketing space, creativity has no limits. While this is on first glance a good thing, what...
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Advertising and Trust
The new campaign you’ve put together for a brand may attract the attention of many potential customers. But will they actually purchase the product or service being promoted? Have you ever asked...
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Brands Respond to Attack on Israel
Israel has been impacted by a tragic attack that defies description. The rest of the world continues to react and respond. What follows is reporting of how brands have responded and showing their...
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A Volatile Friday the 13th Weekend for Google
Whether or not it was a coincidence, when Friday, October 13th, 2023 rolled around, many witnessed wild volatility in Google’s search ranking algorithms. What were the reasons for this, and are there...
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Takeaways from TribeOpen 2023
What follows is a detailed report of select discussion points from last week's TribeOpen 2023 event: “Tomorrow's Canvas: Exploring Technology's Impact on Communications,” which was sponsored and...
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Keeping Brands Visible in an Election Year
During high-profile elections, how can brands make their ads stand out, despite the competition of non-stop political promotions? EGC has answers.
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White House Issues Executive Order on AI
As artificial intelligence (AI) continues to impact the future of how we live, there has been a divided reaction—pro and con—among many people. It was therefore only a matter of time that the use and...
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The Matter of the Media Agency
When people think of advertising and marketing, examples such as a cool video ad, an attention-grabbing poster, or catchy jingle come to mind. But these ads would never be seen or heard if it were not...
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Empower Your Email Marketing
While it is important to maintain your brand’s presence on social media and video for connecting with current and potential customers, don’t neglect email marketing. Recent findings show that budgets...
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Reminder: Third-Party Data is Fading Out
With all the shifts and disruptions that have taken place on the worldwide web in recent times, one major change that received a lot of coverage a couple of years ago may have been overlooked: The...
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Shop with Thanks on Small Business Saturday
In what has become an annual tradition, EGC presents this reminder about the value of shopping locally on Small Business Saturday® as a thank you to neighborhood merchants.
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Advertising on Multiple Social Media Platforms
Practically every brand or business has at least one social media presence. Some have many. A recent study suggests, however, that being featured on too many social media sites presents just as many...
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Four Marketing Tips for the Holiday Season
Without meaning to throw a damper worthy of either Scrooge or the Grinch on the holiday season, this year will be a challenge—for both customers and merchants. Find out how to make the most of the...
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